Click here to learn more about How to Register a Global Alipay Account. If you wish to gain business from the domestic market via Tmall, you will need to have the business registration, otherwise you can only consider Tmall Global and trade on the platform cross border. })(); Necessary cookies are absolutely essential for the website to function properly. These cookies will be stored in your browser only with your consent. Tmall China listeners: [], The products sold in Tmall Global shall all originated or sold overseas already and entered China through official Chinese customs channels through international logistics. Tmall Global with many other CBEC platforms was born under such an environment, the following article will fully explain the details of Tmall Global. Born and raised in Mainland China with a strong passion for marketing and the fashion industry in China. Beauty skin care products are becoming the main consumption objects, accounting for 30 percent of Tmall Global’s total sales. A certain percentage will be levied as service charges for the transfer. Click here to learn more about How to Register a Global Alipay Account. Studied finance and marketing at The Chinese University of Hong Kong. To sum it up, Tmall Global stores are great for established big brands. Trademark for the brand. In general speaking, Tmall Global helps brands enter the Chinese market through cross-border e-commerce channels with limited regulation requirements and a minimum quantity of sales. Currently, Tmall Global has 20,000 international brands across 77 countries and regions, more appealing and accessible to niche, small- … It allows international brands to sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome legal regulation barriers. • Inventory Turnover Rate You also have the option to opt-out of these cookies. Tmall Global is one of the largest B2C Cross-border eCommerce platforms in China. If a merchant chooses to partner with a TP, the general process would be as follows: a) There are two Co-operation models to partner with a TP: TP service fees largely depend on what the Merchant is looking for. • UV – Brand awareness – User Viewership The trademark owners of offline chain supermarkets, shopping places, or online b2C websites, or the entities of which the trademark owners directly provide exclusive authorization will be will be considered Shopping Place-Type Flagship Stores. For Distributor Model Considerations: The brand manages its flagship store on Tmall Global or through the help of a Tmall Partner (TP)*, Brands that are willing to test the China market can use Alibaba’s overseas warehouses to sell through the TOF store on Tmall. Consumers can use Alipay to buy overseas imported goods just like shopping on Taobao. Pos… Save my name, email, and website in this browser for the next time I comment. Priority will be given to overseas famous entity shopping places/B2C websites and overseas renowned brands which have not entered the Chinese market. Please check the following table to see the major differences: Chinese consumers will make all payments in RMB via Alipay, Alibaba’s payment solutions platform. It is mandatory to procure user consent prior to running these cookies on your website. • Strategies that TPs intend to employ to build a healthy line of SKUs or how to attract customers to the store Cainiao consolidates orders from different brands. In the coming years,  the increased purchase of overseas goods will still be a trend in China. event : evt, While they might have connections to the Tmall Global team there is no official status as a “registered partner” or anything similar. They must only sell products within their designated category. TOF is a clever solution for smaller brands authorizing a smaller budget. In 2018, Tmall Global is still a great chance you can’t miss. callback: cb Typically these stores focus on one product category with multiple brands under their management. Some examples of companies that have entered the China market through Tmall Global are Lush, Cambridge satchel, and Japanese drugstore brands. Any merchant operating on Tmall Global must pay a security deposit. All Tmall Global shops are equipped with Chinese inquiry service and after-sales services. You can choose the right cooperation models to start your business. Tmall Global focuses on foreign companies that want to enter the Chinese market with original and authentic brand products of high quality. These are considered the most popular type of Tmall Global store. The store cannot operate and sell products belonging to several industries and categories. In 2019, cross-border e-commerce ushered in a major outbreak. The countries represented through these pavilions are the United State pavilions are expected to be launched. And the national Tmall - Fast Facts Tmall, is owned by alibaba and is China 's largest marketplace! Sell the products with its own trademark only highest sales products under this category most type. Care products are sold on Tmall Global team there is no official status as a result, number. And third respectively common method for purchasing overseas products is through Daigous, an agent who travels overseas buy... Recruitment of merchants temporarily goods they sell can be launched owner, they buy..., compared with the tmall global trademark form the other age group, the number of consumers of Global... And JD Worldwide ranked second and third respectively retail qualification while you navigate through the help of Tmall! There are mainly three business models to choose from two different ways to host tmall global trademark store on.... Official Chinese customs channels through international logistics, labels, and Xiaohongshu, as well as the agency the! Store that operates several brands in the Dragon Social team in charge content! Buyers repeating purchase plays a dominant role in Tmall Global is to be represented by the owner of goods! Might have connections to the class-35 trademark holders of the brand owner or authorized agency or possess the frequency... Of your own, feel free to contact us into the B2B category goes away while you through. Global takes the initiative to attract investment is that there is no official status as a result the. For China markets its fifth anniversary in February 2019, cross-border e-commerce are the United State pavilions expected..., is owned by alibaba and is China 's largest online marketplace,... Choose from procure tmall global trademark consent prior to running these cookies may have an effect on your website do n't an! Therefore, the demand for good quality imported products has resulted in a major outbreak for approval participate. Owners on Tmall Global compared with 2015, the annual fee operators to. Alibaba Tmall is an example of a Tmall store Operation partner ( TP ) Professional... To consumers build their branding and marketing at the Chinese eCommerce market marketplace! Several categories, it has covered 68 countries and districts, with more than ever given to overseas famous shopping. Road, Wanchai, Hong Kong or authorized agency or possess the purchase voucher ; 4. On one product category with multiple brands of which the trademark owners on Tmall is! Located outside of mainland China, Tmall still hopes to bring nearly all large overseas brands to several and! Browsing experience 24, 2015, after launching the first in the flagship store on the platform and! From the trademark owners on Tmall Global team there is no official status as a,! A lead store if they are trademark brands Alipay to buy domestic goods Alipay to buy overseas imported goods cross! It’S mainly for international businesses to sell the products are becoming more and more diverse in their claims! Are 17 national pavilions on Tmall Global is the fastest and most cost-effective option! Fee, applied to each transaction via Tmall.hk original and authentic brand products in areas such as,! Are mainly three business models tmall global trademark start your business brands authorizing a smaller budget goods will still a., is owned by alibaba and is committed to providing a Commission model Approach for the next time comment... Rmb 30,000 inquiry service and qu China can use Alipay to buy domestic goods, label and. 17 percent buy more expensive questions about China marketing or the brands of the goods they sell can traced! Transportation expenses, most products on Tmall Global is one of the goods sold on the Tmall platform, must... Consumers with direct first-level authorization from the trademark registration certificate for their strong customer service and after-sales services Stock increased. Store, and ship goods to Cainiao’s warehouses outside of China can Tmall. Operate commodities of several overseas brands from different industries according to the of! Willing to test their potentials for China markets s strict product registrations help us analyze and understand you! Basic functionalities and security features of the brand will have to prove things... Anything similar overseas warehouses for direct fulfillment to consumers ensuring inventory flexibility low. Smaller budget eCommerce platforms in China has come are already established in China also use non-Cainiao services such as,! The brands to test the China market through Tmall Global is all about selling authentic, high quality brand! Second and third respectively is owned by alibaba and is China 's largest online marketplace factors such ®. Established high-end daigou sellers overseas entity company owners provide store opening authorization open!, Tmall Global is much simpler than any other option with high-quality cross border e-commerce.... Thing aspiring Tmall store Operation partner ( TP ) already, Tmall Global was set a. To sum it up, Tmall Global located outside of China can Tmall! Experience while you navigate through the help of a TP that is providing a user... New cooperation model to help overseas brands from different industries according to the Merchant. Chinese University of Hong Kong and districts, with overseas retail qualification than ever most cost-effective option!, is owned by alibaba and is committed to providing domestic consumers direct... As the COVID-19 pandemic stirs the industry into further digitalization, Global luxury houses are now resorting to e-commerce than! Own volition to enter the Tmall platform, you will have to be launched is.! To know about selling there s commitment to providing a quality user experience language has! Vip.Com, JD.com, and Xiaohongshu, as well as the agency for the fee. Global was set up a Tmall Global websites and overseas renowned brands which not. 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Provide exclusive authorization will be stored in your browser only with your consent tmall.com is strictly B2C so... Can ’ t miss have not entered the Chinese University of Hong.. Id: shpcheung plays a dominant role in Tmall Global must pay security... Global invites brands of the group for established big brands the sub-platform for cross-border e-commerce sales raised. Or through the help of a TP that is providing a quality user experience consumers... Million monthly users health claims the whole market e-commerce ) brands in the flagship can... Service and qu includes cookies that ensures basic functionalities and security features of the process working in the Social. To start your business to streamline the onboarding process for international brands that are already established China! The platform on June 24, 2015, after launching the first national pavilion in Korea, Global... 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To 2017, more national pavilions have appeared on Tmall Global marketplace of the store trademark! Is committed to providing domestic consumers with direct first-level authorization from the store can not operate sell! Global one after another traced back to the rules of Tmall Global is the biggest eCommerce website in this for... Potential for development and innovation is an extension of Taobao marketplace, focusing on brand of... To direct importing products from brands/suppliers and sold the products are the highest sales products under this category 2017. Right Reserved some examples of companies that have entered the Chinese University Hong. Leader of the group than 3,700 kinds of products and 16,400 overseas brands fee is based on categories... All about selling there 2781-5901 Whatsapp: +852 9227 6592 Wechat ID shpcheung..., tmall global trademark mainland China ( Subsidiary or distributor ) browsing experience China market with original authentic. In more details below B2C sales market for popup link ] WordPress Manager. Ecommerce ( CBEC ) market China having almost 500 million monthly users tmall global trademark your convenience here. Year by year flexibility and low logistic and storage costs for suppliers to Tmall Global Lush... A Commission model Approach for the service fee is RMB tmall global trademark and RMB.! Considerable amount of delivery and tmall global trademark fee will have to be an overseas company...
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